The global population is estimated to hit 8.5 billion by 2030, making the linear economy approach of ‘take, make and waste’ highly unsustainable in the long run.

We aim to create a circular economy by not only developing sustainable ingredients from renewable resources, but by also building programs that can ensure the product’s responsible disposal so that they can safely go back to earth at the end of their life-cycle.

Circularity in ingredients

We upcycle banana stem agro-waste by transforming it into soft and absorbent pulp to make our banana fibre pad which not only reduces waste, but also provides extra income to farmers.

India has around 800,000 hectares of banana plantations. While the plants grow rapidly (just 9 to 12 months), their stems typically become agro-waste once the fruits are harvested, leaving behind 64 million tonnes of unwanted and unused agro-waste.

Circularity in products

We developed GreenCycle Program to ensure that our sustainable products can be properly composted and go back to nature after their disposal.

It’s no secret that conventional absorbent hygiene products are chock-full of non-biodegradable, petrochemical by-products. These are simply not sustainable in the long run as they generate thousands of tons of waste which remains unchanged in landfills for over 500 years.